Jam’s early career started at Dazed & Confused magazine. After contributing as a Photographer she went onto shoot Fashion for numerous editorials worldwide. She later blazed a trail onto the international fashion film circuit. This included her debut commercial film ‘To Die For’ shot in the style of a murder mystery for Charlotte Olympia. Jam is a true author of ideas, she considers herself a storyteller first and foremost, always presenting a narrative into rich and sensual films with a distinctive vision.
Her Indian heritage that nurtured a love for the vivid and bold combined with her enthusiasm for magical realism has led to her unique style, delving at times into the erotic and surreal. Jam’s commercial and editorial clients include Chanel, Celine, Charlotte Olympia, Vogue. Her short films have won numerous awards and nominations.